YOUR BASKET 0

No more products available for purchase

Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
  • American Express
  • Apple Pay
  • Cartes Bancaires
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Ref. 1174-2 Parade

Water Resistant Dress Watch, Black Dial

1 490,00€

Collection 1174

AVAILABLE IN STORE

32, rue de Turenne 75003, PARIS, France.
Opening hours: Tuesday to Saturday, 11 a.m. - 7 p.m.

CARE AND SPECIFICATIONS
SIZE GUIDE
SHIPPING AND RETURNS

SHIPPING

Delivery of your watch is complimentary, with shipping to France and internationally handled by DHL. For products in stock, delivery takes between 5 and 10 days.

RETURNS

Your order can be refunded as long as it has not yet been shipped.
You also have a 14-days return window from the date of delivery to return it to us.

For any further questions, please refer to our FAQ.

INTERNATIONAL WARRANTY

All SERICA® watches are covered by a two-year international warranty from the date of receipt.

See our T&Cs for more information.

[{"variant_id":"51060387774728" , "metafield_value":""},{"variant_id":"51427706503432" , "metafield_value":""},{"variant_id":"51060387807496" , "metafield_value":""},{"variant_id":"51427706536200" , "metafield_value":""},{"variant_id":"51060387840264" , "metafield_value":""},{"variant_id":"51427706568968" , "metafield_value":""}]
Ref. 1174-2 Parade
1 490,00€

ANOTHER FORM OF DISTINCTION

The reference 1174 ‘PARADE’ embodies this ambition, combining finesse, unique shapes, and performance. An automatic, water-resistant, and reliable watch that transcends the very concept of the dress watch.

GUILLOCHÉ AND SUNBURST

The dial of reference 1174 combines a sunburst finish with a unique radial guilloché pattern made up of 48 S-curves. Twelve polished half-sphere appliques guide the eye and enable immediate readability without compromising the purity of the design. Depth, relief, originality, and shimmering reflections come together to ensure that every glance at the time offers a rediscovery of the watch. The sunburst brass dial, festive and radiant, combines gold and steel tones in a soft, harmonious way reminiscent of gold patinated over time.


‘STADIUM’: A UNIQUE SHAPE

The mathematical stadium, an ellipse with straight sides, soft and resolutely modern, now embodies our unique approach to elegance. This ancient stadium form, present for thousands of years, had never before been exploited in watchmaking.

 

HOURS & MINUTES,
IN THEIR PUREST FORM

Two hands: Hours and minutes. A gentler hour, freed from the constant reminder of time passing and never stopping. It is also an excellent reminder that life should always be a matter of elegance before worrying about fractions of a second.

 

SIGNATURE ARDILLON BUCKLE

The ‘PARADE’ ardillon buckle echoes the brushed vertical finish and polished bevel of the ‘Stadium’ bezel from reference 1174, perfectly complementing its unique aesthetic.

 

INNOVATION

Behind the finesse and refined allure of the Parade lies a mechanical, self-winding watch, water-resistant to 100 meters, truly designed for everyday life.

This feat is made possible by the development of a “sandwich” case, where the case-back screws pass through the mid-case to secure the bezel, increasing the compression of the O-rings and enhancing the watch’s water resistance.