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Holiday season: our store will reopen on January 2nd.
Shipping will resume on January 6th.

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OUR STORY

Founded in 2019 by Jérôme Burgert and Gabriel Vachette, SERICA was born out of a simple desire: return to the golden age of watchmaking by creating mechanical instruments of great sophistication.

From this desire were born three collections with a strong character, today meeting the highest levels of requirement and chronometric certification.

Serica Watches - Our story
2019

SERICA WWW

Introducing the first SERICA Field Watch, simply named W.W.W for Wrist Watch Waterproof.

 
Serica Watches - Our story
2020

Ref. 4512

The SERICA W.W.W evolves to give birth to the Reference 4512. Reworked case finishes, increased water resistance to 20 Bar.

 
Serica Watches - Our story
2021

Ref. 5303

SERICA presents its diving watch, the Ref. 5303: a powerful, singular design imbued with great elegance that introduces for the first time a bi-material double scale combining Hours and Minutes.

 
Serica Watches - Our story

2022

SERICA expands its collections and explores new heights

Serica Watches - Poster of SERICA 4512 Tuxedo Field Watch. Pack shot of the watch with bi color dial on black background
2022

Ref. 4512 California TXD

The SERICA Field Watch expands with a historically inspired dial variation: the Tuxedo. Featuring alternating black and white sectors, it delivers a strikingly singular aesthetic without sacrificing readability.

Due to the technical complexity of the two-tone enamel process, this model was ultimately produced as a Limited Edition in very small numbers.

 
Serica Watches - Our story
2022

Ref. 5303-3

SERICA introduces a new signature ceramic shade for its diver’s watch: Crystal Blue.

 
Serica Watches - Our story
2022

The Denali Ascent

On June 3rd, 2022, at 6:35 pm, Nicolás Diaz and Gabriel Morant reached the summit of Mount Denali in pure Alpin style, without oxygen supply.

They did it in only 8 days, carrying all their weight on their shoulders.

 
Serica Watches - Our story
2022

Ref. 8315

SERICA presents its vision of the GMT watch with reference 8315 GMT Chronometer.

 
Serica Watches - Serica Watches - Certification COSC

2023

The official transition of SERICA watches to Swiss chronometers.

Serica Watches - Our story
2023

Ref. 5303 COSC

The Ref. 5303 is now equipped with the M100 Chronometer-certified caliber and a new case construction, incorporating a amagnetic soft iron case. The aesthetics, materials, finishes and proportions that have made it such a success remain unchanged….

 
Serica Watches - Our story
2023

Ref. 6190

The original SERICA Field watch is now a Self-Winding Chronometer. The fully re-designed case profile drops down to a mere 10.4mm thickness and introduces 3 fully-luminescent new dials.

Introduction of the Denali dial, created and named after Nicolás Diaz Bayona’s successful ascent of North America’s highest peak in only 8 days.

 
Serica Watches - Our story
2023

Ref. 8315-2

SERICA’s Travel Chronometer is introduced in new, warm, and complementary organic colors. A metallic shade of brown ceramic with red and orange accents we named «Desert Red ».

The new Ref. 8315-2 presents for the first time Serica’s integrated, guilloché end-pieces and the “SERICA Sport » Strap Collection: New injected rubber straps that look and feel like leather, with the added bonus of being water-resistant and extremely durable.

 
Serica Watches - Our story

2024

A new form of distinction...

Serica Watches - Our story
2024

'SERICA Sport'

SERICA introduces new injected rubber straps that take on the finesse, comfort and grain of leather, but offer the added inalterability and water resistance of the most famous diving straps.

 
Serica Watches - Our story
2024

Ref. 6190 MSL

Reference 6190 is given a new identity and color variations.

Definitely sportier, its military roots are softened, and its dial features applied hour-markers for the first time.

 
Serica Watches - Poster SERICA 1174-1 Parade. Wrist shot of the watch with gold dial and steel case.
2024

Ref. 1174 'Parade'

After five years dedicated to creating mechanical instruments for the most extreme environments, SERICA introduces its first-ever dress watch, exploring another type of adventure: timeless elegance.

The reference 1174 ‘PARADE’ embodies this ambition, combining finesse (8,3mm), unique shapes, and performance. The Parade is a mechanical-automatic, 100m water-resistant timepiece that transcends the very concept of the dress watch.

 
Serica Watches - Our story

2025

Military specifications

Serica Watches - Montre de plongée SERICA 5303 'PLD' cadran émail noir boîtier acier lunette céramique bleu, bracelet sangle 'PLD' vert
2025

Ref. 5303 PLD

In close collaboration with the French Navy’s Association of Clearance Divers, SERICA presents the Ref. 5303 PLD, an adaptation of its iconic dive watch to the specific needs of this elite unit. The “DT MAX” scale enables instant reading of the Maximum Working Duration at each depth, allowing for a continuous ascent without decompression stops.

 
Serica Watches - Montre SERICA 1174-4 Parade cadran lin bleu automatique acier, étanche, bracelet cuir. Affiche 'the parade goes on'
2025

Ref. 1174 PARADE 'Linen'

SERICA presents the new Ref. 1174 “Linen”, bringing new shades to its iconic Stadium-shaped case. The all-new dials feature the deep, organic texture of linen while retaining the twelve hand-applied polished hour markers. The “Ardoise” and “Tobacco” dials reveal subtle and refined new tones.

 
Serica Watches - Affiche bracelet Expédition SERICA acier. Gros plan sur le fermoir en acier poli avec logo SERICA.
2025

’SERICA Expedition’

SERICA introduces a completely new stainless-steel bracelet to its collections. Combining lightness, precise sizing, and a distinctive aesthetic signature, the Expedition bracelet embodies the idea of a functional object treated as jewelry uniting comfort, convenience, and refinement.

Originally designed for the 8315 Travel Chronometer, the new bracelet is fully compatible with all SERICA sports references through our existing guilloché end-links.