SERICA WWW
Introducing the first SERICA Field Watch, simply named W.W.W for Wrist Watch Waterproof.
Ref. 4512
The SERICA W.W.W evolves to give birth to the Reference 4512. Reworked case finishes, increased water resistance to 20 Bar.
Ref. 5303
SERICA presents its diving watch, the Ref. 5303: a powerful, singular design imbued with great elegance that introduces for the first time a bi-material double scale combining Hours and Minutes.
2022
SERICA expands its collections and explores new heights
Ref. 5303-3
SERICA introduces a new signature ceramic shade for its diver’s watch: Crystal Blue.
The Denali Ascent
On June 3rd, 2022, at 6:35 pm, Nicolás Diaz and Gabriel Morant reached the summit of Mount Denali in pure Alpin style, without oxygen supply.
They did it in only 8 days, carrying all their weight on their shoulders.
Ref. 8315
SERICA presents its vision of the GMT watch with reference 8315 GMT Chronometer.
2023
The official transition of SERICA watches to Swiss chronometers.
Ref. 5303 COSC
The Ref. 5303 is now equipped with the M100 Chronometer-certified caliber and a new case construction, incorporating a amagnetic soft iron case. The aesthetics, materials, finishes and proportions that have made it such a success remain unchanged….
Ref. 6190
The original SERICA Field watch is now a Self-Winding Chronometer. The fully re-designed case profile drops down to a mere 10.4mm thickness and introduces 3 fully-luminescent new dials.
Introduction of the Denali dial, created and named after Nicolás Diaz Bayona’s successful ascent of North America’s highest peak in only 8 days.
Ref. 8315-2
SERICA’s Travel Chronometer is introduced in new, warm, and complementary organic colors. A metallic shade of brown ceramic with red and orange accents we named «Desert Red ».
The new Ref. 8315-2 presents for the first time Serica’s integrated, guilloché end-pieces and the “SERICA Sport » Strap Collection: New injected rubber straps that look and feel like leather, with the added bonus of being water-resistant and extremely durable.
2024
A new form of distinction...
'SERICA Sport'
SERICA introduces new injected rubber straps that take on the finesse, comfort and grain of leather, but offer the added inalterability and water resistance of the most famous diving straps.
Ref. 6190 MSL
Reference 6190 is given a new identity and color variations.
Definitely sportier, its military roots are softened, and its dial features applied hour-markers for the first time.
Ref. 1174 'Parade'
After five years dedicated to creating mechanical instruments for the most extreme environments, SERICA introduces its first-ever dress watch, exploring another type of adventure: timeless elegance.
The reference 1174 ‘PARADE’ embodies this ambition, combining finesse (8,3mm), unique shapes, and performance. The Parade is a mechanical-automatic, 100m water-resistant timepiece that transcends the very concept of the dress watch.