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Serica Watches - Collection 1174

REF. 1174
PARADE 'LINEN'

Its ambition begins with finesse, uniqueness, and elegance but extends far beyond the simple interpretation of a dress watch.
Now featuring a new textured dial and two fresh colors, it unveils a bold new look.

THE PARADE GOES ON ...

The new Ref. 1174 ‘Linen’ brings fresh character to the iconic Stadium-shaped case.

The ‘Tobacco’ and ‘Slate’ dials offer a deep relief inspired by the organic cross-weave fabric, while retaining the twelve hand-applied polished hour markers.

Serica Watches - Collection 1174

NOBILITY AND DISTINCTION

Elegance is not a matter of embellishments but rather a story of subtle and informed choices.

The ambition of the parade is not to stand out but to never be forgotten…

Serica Watches - Collection 1174

A SIGNATURE SHAPE

The mathematical stadium, an ellipse with straight sides, soft and resolutely modern, now embodies our unique approach to elegance. This ancient stadium form, present for thousands of years, had never before been exploited in watchmaking.

 

HOURS & MINUTES, IN THEIR PUREST FORM

Two hands: Hours and minutes. A gentler hour, freed from the constant reminder of time passing and never stopping.

It is also an excellent reminder that life should always be a matter of elegance before worrying about fractions of a second.

 
Serica Watches - Collection 1174

SIGNATURE ARDILLON BUCKLE

The ‘PARADE’ ardillon buckle echoes the brushed vertical finish and polished bevel of the ‘Stadium’ bezel from reference 1174, perfectly complementing its unique aesthetic.