San Francisco, CA
Through this series, we invite you to share a day in the life of our friends, team members and founders. A place, a mood, each guest with its own way of enjoying the minute, or running after it.
Gabriel — CEO, SERICA
May 2025
A delayed flight. The perfect excuse to observe your fellow travelers in the quiet ballet of a sleeping airport.
A few hours later, San Francisco reveals itself in a golden, almost surreal light. The colors, the steep streets, the scents… everything feels both familiar and strangely new.
On my wrist, the SERICA 8315 GMT tells me it’s already late back home. But here, the evening is still young.
The next morning, the city slowly awakens. Black coffee in one hand, camera in the other. Here, every street tells a story. A climb up Telegraph Hill, a run through Mission, a detour by the still-silent piers. And always, that discreet companion on my wrist.
A watch that doesn’t need sensors to keep pace. It doesn’t vibrate — it simply, elegantly follows. My Ref.8315 doesn’t just track hours. It grounds moments. It tells me the time in Paris when far away, but above all, it reminds me where I am: here, now.
Time flies. But with the right companion, it takes on a different meaning.
