This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Our collections will be making their return leading up to September. To enjoy priority access and stay informed, we invite you to register your interest on the page of your desired product.

YOUR BASKET 0

No more products available for purchase

Subtotal Free
Free secured shipping on orders over 150€ | Duties calculated at next step
  • American Express
  • Apple Pay
  • Bancontact
  • BLIK
  • Cartes Bancaires
  • EPS
  • iDEAL Wero
  • Klarna
  • Mastercard
  • MobilePay
  • PayPal
  • Shop Pay
  • Twint
  • USDC
  • Visa

A Day In The Life: Florence, Italy : SERICA Chronicles

A Day In The Life: Florence, Italy

Serica Watches - A day in the life : Firenze
Serica Watches - A day in the life : Firenze

La Dolce Vita, as they call it here. A certain way to approach life with flair. A feeling that life can be beautiful, if only we choose to make it so: by turning the simple moments into special ones.

Here, people dress with Sprezzatura - a kind of effortless elegance. They choose, quite consciously, how they present themselves to the world, with playfulness and a willingness to take risks, even if it does not always pay off. They understand the rules, then take a step aside to express their own individuality. It’s nice to witness.

This Dolce Vita takes countless forms: colours, encounters, smiles, dishes, architecture. It feels like both generosity and simplicity - nothing forced - simply joy and beauty reclaiming control over daily life.Some dress up for a wedding. Others put on their finest to enjoy a plate of pasta on a Tuesday afternoon, before downing a quick ristretto at the tobacco shop nearby where they greet the owner by name.

It’s certainly those very people - the ones who haven’t given up - who make the streets a little more beautiful, and who turn Tuesday afternoons into something that feels closer to a Fellini movie...

A Day In The Life: Florence, Italy
A Day In The Life: Florence, Italy
A Day In The Life: Florence, Italy
A Day In The Life: Florence, Italy