La Dolce Vita, as they call it here. A certain way to approach life with flair. A feeling that life can be beautiful, if only we choose to make it so: by turning the simple moments into special ones.
Here, people dress with Sprezzatura - a kind of effortless elegance. They choose, quite consciously, how they present themselves to the world, with playfulness and a willingness to take risks, even if it does not always pay off. They understand the rules, then take a step aside to express their own individuality. It’s nice to witness.
This Dolce Vita takes countless forms: colours, encounters, smiles, dishes, architecture. It feels like both generosity and simplicity - nothing forced - simply joy and beauty reclaiming control over daily life.
Some dress up for a wedding. Others put on their finest to enjoy a plate of pasta on a Tuesday afternoon, before downing a quick ristretto at the tobacco shop nearby where they greet the owner by name.
It’s certainly those very people - the ones who haven’t given up - who make the streets a little more beautiful, and who turn Tuesday afternoons into something that feels closer to a Fellini movie...
Here, people dress with Sprezzatura - a kind of effortless elegance. They choose, quite consciously, how they present themselves to the world, with playfulness and a willingness to take risks, even if it does not always pay off. They understand the rules, then take a step aside to express their own individuality. It’s nice to witness.
This Dolce Vita takes countless forms: colours, encounters, smiles, dishes, architecture. It feels like both generosity and simplicity - nothing forced - simply joy and beauty reclaiming control over daily life.
Some dress up for a wedding. Others put on their finest to enjoy a plate of pasta on a Tuesday afternoon, before downing a quick ristretto at the tobacco shop nearby where they greet the owner by name.
It’s certainly those very people - the ones who haven’t given up - who make the streets a little more beautiful, and who turn Tuesday afternoons into something that feels closer to a Fellini movie...