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REF. 1174 - PARADE

Its ambition begins with finesse, uniqueness, and elegance but extends far beyond the simple interpretation of a dress watch.
Despite the sharp silhouette of its new suit, it remains a true SERICA watch: an automatic, water-resistant, and reliable timepiece unafraid of everyday challenges.

NOBILITY AND DISTINCTION

Elegance is not a matter of embellishments but rather a story of subtle and informed choices.

The ambition of the parade is not to stand out but to never be forgotten…

A SIGNATURE SHAPE

The mathematical stadium, an ellipse with straight sides, soft and resolutely modern, now embodies our unique approach to elegance. This ancient stadium form, present for thousands of years, had never before been exploited in watchmaking.

 

HOURS & MINUTES, IN THEIR PUREST FORM

Two hands: Hours and minutes. A gentler hour, freed from the constant reminder of time passing and never stopping.

It is also an excellent reminder that life should always be a matter of elegance before worrying about fractions of a second.

 

SIGNATURE ARDILLON BUCKLE

The ‘PARADE’ ardillon buckle echoes the brushed vertical finish and polished bevel of the ‘Stadium’ bezel from reference 1174, perfectly complementing its unique aesthetic.