REFERENCE 1174 – PARADE
Its ambition begins with finesse, uniqueness, and elegance but extends far beyond the simple interpretation of a dress watch.
Despite the sharp silhouette of its new suit, it remains a true SERICA watch: an automatic, water-resistant, and reliable timepiece unafraid of everyday challenges.
‘PARADE’: NOBILITY AND DISTINCTION
Elegance is not a matter of embellishments but rather a story of subtle and informed choices.
Whether it’s fashion parades or military ceremonies, the concept remains the same: presenting to the world the best we have to offer.
This is where our desire and the meaning of this name lie: to embody nobility and refinement without artifice or constraint.
The ambition of the parade is not to stand out but to never be forgotten…
1174: A SHAPE IN 4 DIGITS
Reference 1174 is SERICA’s very first shaped watch, with a different proportion defined not by a ratio of 1 but by 1.174.
Our Golden Number, defining in four digits an aesthetic that ventures off the beaten path.
